I helped a nonprofit step out of 2005 and into the digital age—think ghost tour vibes, paper payment slips, and a historic mansion full of untapped magic. It was a win for them and a huge visibility boost for my business. But when I told my (now ex) coach the story? She dragged me for not charging. Spoiler: She missed the entire damn point. Not every business decision needs to come with an invoice—sometimes integrity is the best marketing strategy.

You know that feeling when you’re stuck in a relationship, convinced, “I can fix him,” but deep down, you know you’re wasting your time? That’s branding hell. You tweak fonts, change colors, and rework your logo a hundred times—without ever launching anything. Meanwhile, your dream clients? They’re moving on. Branding should work for you, not hold you hostage. If you’re caught in the perfection trap, it’s time to break free and actually build your business. 🚀

Let’s be real—running a business is a wild ride, and if you’re feeling stuck, you’re probably making at least one of these 3 major mistakes: unclear messaging, focusing on aesthetics instead of strategy, and showing up inconsistently. I’ve been there, I’ve done it, and now I’m spilling the tea on how to fix it. Ready to stop sabotaging your success? Let’s dive in.

You won’t believe the shocking thing therapy taught me—but it changed everything. I was stuck in a cycle of overcommitting, undercharging, and relying too much on a single client. Then, one realization flipped my entire strategy. Ready to break free and build a business that actually works for you?

This is the Dark Academia watchlist for adults—no high school melodrama, no teen existential crises, just moody, mysterious, and mature storytelling. Whether you’re into gothic thrillers, historical intrigue, or psychological mind games, this list proves that it’s not all business, baby.