The 3 Mistakes That Hold Your Business Back (And How to Fix Them)
Let’s get real for a second. Building a business is a wild ride. One minute, you’re on top of the world, and the next, you’re crying into your coffee because nothing is clicking. And I get it—I’ve made all these mistakes myself, which is why I’m calling them out so you don’t have to learn the hard way.
1. Your Messaging is as Clear as Mud
If someone lands on your website, Instagram, or email and still has no clue what you do or who you help—guess what? They’re not sticking around to figure it out. You need to be crystal clear about three things:
Who you help (specificity is sexy—“women starting businesses” is broad, but “dog moms who create specialty vegan treats for pups who deserve the best”? That’s dialed in!)
What you do (catering, spiritual wedding planning, tarot, LGBTQ+ nonprofit, women's rage retreats—spell it out)
Why you? (Bring the spice. Your background, your energy, your thing—make it personal)
If you can’t sum this up in one bold, confident sentence, it’s time to tweak that messaging, my friend.
👉 Ready to finally nail your business foundation? Take my Business Breakthrough Blueprint Quiz to discover exactly what’s holding you back: Take the Quiz
2. You’re Obsessed with Aesthetics (and Ignoring Strategy)
Look, I’m the first person to hype up a sexy website and a killer logo. But if all you have is pretty branding with zero strategic backbone, it’s like showing up to a marathon in designer heels—gorgeous, but completely useless.
Your business needs more than just a vibe; it needs:
A clear offer (what are you selling and why does it matter?)
A sales process that actually converts
A marketing strategy that keeps you visible (and profitable)
So yes, make it beautiful—but make sure there’s substance behind the style. Because looks alone won’t pay the bills.
3. You’re the Ghost of Instagram Past
One week, you’re posting, emailing, and showing up everywhere like a boss. The next? You’ve disappeared into the abyss for two months. And your audience? They’ve moved on. Ghosting is not cute in dating or in business.
Consistency is what builds trust. People need to see you, hear from you, and know you’re reliable before they invest in you. That doesn’t mean burning yourself out—it means setting a pace you can actually maintain. Whether it’s once a day or once a week, just commit to showing up regularly.
👉 If you’re tired of feeling stuck in an on-again, off-again cycle with your business, take my Business Breakthrough Blueprint Quiz to get clear on what you need to focus on next: Take the Quiz
I’ve made these mistakes, I’ve learned from them, and now I’m helping you avoid the same headaches. Your business deserves clarity, strategy, and consistency—and you’ve got this. Now, let’s make some moves!